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kor group

Anne Richardson

Media Advertising Planner & Buyer Anne Richardson

Connecting brands with target audiences through multi-layered media programs

Brings a foundational understanding of how different media vehicles work together to every project. Appreciates the benefits of always beginning with a strategic intake session. Knows how to deliver the right combination of reach and frequency every time. Leads by example. Celebrates curiosity in myself and others.

happiness is:
Connecting the dots between a media plan and web analytics; Collaborating with other creative industry professionals; First coffee of the day; Early morning power walks. Shamelessly belting out show tunes with my teenage daughter while on long car rides; Spring regattas.

Massachusetts native; Government major with a French minor. Sharpened my media planning skills at agencies from Portland, ME to Boston, MA. Earned my M.Ed. and taught English and History for a time. Employs teaching skills in my business every single day. Published writer and professional blogger. Non-profit board member and active community volunteer. Lifelong learner.

brand soundbite:
“Successful media plans create opportunities for target audiences to engage over and over with a brand message throughout a typical day.”

lunchtime chatter:
Date nights. Inexpensive Cabernet. Almost grown up kids. Entrepreneurship. Travel plans.