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About

kor group

Karen Dendy Smith

Partner, Brand + Creative Strategy Karen Dendy Smith

Knows exactly what it takes to share your story, build your brand, and feng shui your office.

descriptor:
Helped co-found kor in 1993 and has kept it going strong ever since. Key words and phrases: brand strategy, creative director, project management, client relations, team building, measurable outcomes. As a partner, she touches and influences every part of the business. As a creative force, she infuses her projects with energy and strength. Manages the technology for kor to keep things humming!

happiness is:
Focus groups and discovery. Partnerships that spawn true creativity. Rue La La. Wine on her Charlestown roof deck. Studying and practicing Chinese medicine. Exploring the world.

resume:
Pre-kor positions at Houghton Mifflin, William Mercer, and BU. Props from CASE, SMPS, Graphis, and more. Board member at New England School of Acupuncture, and adjunct faculty at UMass Dartmouth. Design-snob cred courtesy of grad school in Basel, Switzerland. Previous experience as dart game attendant at Pirates Fun Park on sunny Salisbury Beach.

brand soundbite:
“The most powerful brands are uncompromisingly authentic and consistent. Look at Apple: it’s not just quality products and beautiful design, it’s an easy to understand experience and culture that creates intense loyalty.”

lunchtime chatter:
Human rights. Smart people and dumb politicians. The secrets of a good martini.