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About

kor group

MB Jarosik

Partner, Brand + Creative Strategy MB Jarosik

Building brands since 1993. Building with Legos since 2005.

descriptor:
Big picture thinking, innovative ideas, and flawless execution since co-founding kor in 1993. Constantly on the lookout for unique and effective ways to position brands across multiple platforms. Creative director, strategist, and project manager on every project she leads. Represents us at conferences and events. Makes sure we all get paid.

happiness is:
Brainstorming with large creative teams. Creating interactive online experiences. Girls night out with her 7-year-old daughter. Impromptu neighborhood potlucks. Chilled La Crema Chardonnay.

resume:
Life before kor: identity, marketing communications, way finding systems, and environmental graphics for architectural powerhouses Payette Associates and Sasaki Associates. Awards and recognition: CASE, HOW, Graphis, SMPS. Featured speaker: CASE, AMA. Adjunct faculty at UMass Dartmouth. Bank teller during high school. Art teacher and mapmaker during college.

brand soundbite:
“Strong brands are honest and simple. How do you get there? By immersing yourself in the energy and insight of the people who own the brand, and the people who interact with it. When we’re able to capture the experience from every angle, that’s when the true creativity begins.”

lunchtime chatter:
Motherhood. Politics. Religion. HGTV. Chelsea Handler.