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An experiential diagram for NUHS

  • Early sketches
    Early sketches
  • Early sketches
    Early sketches
  • Early sketches
    Early sketches
  • First design sketch
    First design sketch
  • A simplified version of the first sketch
    A simplified version of the first sketch
  • Exploring a different direction
    Exploring a different direction
  • A variation seeking more visual order
    A variation seeking more visual order
  • Almost final design merging elements from previous versions
    Almost final design merging elements from previous versions
  • The final version of the diagram
    The final version of the diagram
  • Front and back cover
    Front and back cover
  • Another diagram explaining three medical approaches
    Another diagram explaining three medical approaches
  • Final spread of the piece
    Final spread of the piece
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Recently we created a viewbook for National University of Health Sciences (NUHS).

One of the challenges was to create an experiential diagram illustrating the paths of three students from different programs during their time at school and after graduation. The goal was to visually explain the integrative educational experience offered by the school highlighting the experiences where student's paths might cross.

To accomplish this we went through a process of visual exploration that allowed us to compare different layout approaches in order to tell the most clear and compelling story. Often the iterative process is as interesting as the final result.

Check out some of the early sketches, preliminary layouts, the final version and other spreads from the piece.

1 comments so far

liz whelan

said on

camila! so happy to see the final piece!! it looks great!

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