This year, we decided to switch things up and become a sponsor for the AMA conference. In year's past, most exhibitors were limited to tabletop displays, but this year we were delighted to hear that AMA was allowing exhibitor booths. With plans already underway to design a new booth, we couldn't wait to start strategizing concepts to tie it all together.
One of my hobbies both in and out of the office is mixing up new and delicious cocktails – I’m always experimenting with new ideas and combinations and the kor groupies are always eager to be my taste-testers. When the sound of crushed ice hitting the martini shaker radiates through the office, it’s not long before there’s a crowd gathering around the kitchen bar.
Here at kor group, we've had a great longstanding relationship with the New England School of Acupuncture. Karen (one of kor's partners) is the Vice Chair of the Board of Trustees and is an active part of the NESA community. When they approached us to redesign their website, we were absolutely thrilled.
For our annual retreat this year, we took to the streets of Boston for a scavenger hunt. We fueled up on bagels and fruit bright and early and picked 3 teams; each led by a partner. Once the teams were picked, we put on our “kor groupie” t-shirts & the rules were reviewed – each team was given a budget of $40, walking or public transportation was the only option for getting around, all team members must stay together at all times and each team had to find as many items on the scavenger hunt list in 4 hours. The team with the most points wins.
“What are we going to do for our holiday mailing this year?”
After 17 years we’ve run the gamut of holiday gifts for our clients; gift tags, wine bags, greeting cards, kor postage stamps, wrapping paper, you name it, we have done it and they have loved it. Then we got an idea; This year we’d swing open our holiday vault and give the “gift of choice”. This allowed our clients to self select a gift they wish to receive and kor group can lower our impact on the environment by distributing products we already had on hand.