Loyola University Maryland recently launched the public phase of their 5-year, $100 million campaign called Bright Minds, Bold Hearts.
kor group worked with the writing team at Libretto to name the campaign and develop of suite of materials that included a logo, campaign slideshow, stationery system, case statement, website and outdoor banners.
The name speaks to the Loyola community, which is characterized by a deep intellectual curiosity and a passion for transforming the world in ways that benefit others' lives.
A bright and bold design (no pun intended!) was necessary to successfully articulate the spirit of the campaign. Elements of the University shield form the foundation for the campaign logo, which is flexible and can be abstracted to create drama and energy.
The campaign has already raised over $43 million during the quiet phase and we are excited to see what the next five years will bring for Bright Minds, Bold Hearts!