Since its launch in 2009, Bucknell’s new admissions program has helped increase qualified applications. Early decision applications have grown by 31 percent, regular decision applications are up by 11 percent, and yield
increased to 41 percent in Spring of 2011.
The video wall and back-end administration system, which monitors the users activity and preferences, launched in January of 2011, and additional videos will be posted in June. Students are engaging and providing feedback on the videos, evidence that the interactive asset is resonating with its target audience. During the recruitment season, the wall is featured on the Bucknell homepage increasing participation and driving prospective students to the admissions landing page.