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  • kor group takes a multi-platform approach to branding the innovative, technology-focused business programs at Worcester Polytechnic Institute.

  • Keeping it personal

    A search mailer built around the theme “business isn’t business as usual” uses a personalized URL to grab the attention of high school students considering a technology-focused undergraduate business degree. 
  • Recognizing success

    When BusinessWeek named WPI’s Part-Time MBA program #1 in the nation we designed a cross-platform media campaign. It included print ads, billboards, radio and public television spots, airport signage, and banners.

  • Airport awareness

    These advertisements announce WPI’s #1 ranking to those traveling in and out of Boston’s Logan Airport.

  • Front and center

    A redesigned splash page makes an immediate impression on visitors to WPI’s business school landing page.

  • It all adds up

    Messaging and design for this annual report illustrates how different parts of the WPI experience come together to yield career success.