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  • The Plan: respect history and tradition, support a strong learning community, increase qualified applicants, and build the Assumption College brand.

  • Mission driven

    The viewbook focuses on the evolution of the whole student. An interwoven academics and extracurricular life section encourages students to develop their own personal compass and relationship with the larger community.
  • An upbeat approach

    The junior viewbook diferentiates Assumption by highlighting key statistics in a unique and engaging way.
  • Flexible and modular

    This travel kit supports admissions counselors’ one-on-one approach to talking with students and their families at college fairs and beyond.
  • A personalized approach

    An important part of the recruitment strategy, these early action pieces encompass personalized print, eblasts, and PURLs to promote applying and visiting campus. 
  • Welcome to Assumption

    This welcome kit drives home the importance of being accepted and houses key information in a reusable container.
  • Start your journey

    This personalized yield mailer includes a reusable mug to underscore Assumption’s commitment to the environment, and an insert that highlights the special experiences the school provides. Accepted students are invited to engage with Assumption students through a private social networking site as they become part of the community.
  • With elevated design and images and a consistent look and feel, Assumption College’s new admissions materials have resonated with current and prospective students, their families, alumni, and faculty and staff. Assumption’s 2007 early action mailer increased response rates by 22 percent, the 2008 mailer boosted them by an additional 24 percent, and the school’s 2009 integrated program resulted in an additional 36 percent increase. 
     
    kor group partnered with Datatel to design, build,and implement a new website for Assumption College. As part of this project, Assumption purchased kor group’s VoiceU(TM) proprietary micro-blogging Web application and community program. It was branded VoiceView for the Assumption website, which launched in 2009. With an average of 1,000 and 1,500 unique visitors each month, VoiceView further supports Assumption’s networking and yield strategy.