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  • A Boston landmark, the Prudential Center gets a new modern brand.

  • Single identity, multiple logos


    We designed an overarching identity for the Prudential Center campus and broke out individual logos for each tower.

     

     

  • Prudential Tower wall signage


    As part of the Prudential Towers lobby renovation, new identity was applied at its entrance.

  • Campus showcase

     


    A broker-focused Prudential Center campus brochure highlights each building’s amenities and location.

  • Setting the standard


    Showcasing each building with dramatic color photography, the three property kits set a quality standard which informed development of communications for other Boston Properties holdings.