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  • Analyzing touchpoints. Segmenting experiences. Integrating web and print. A comprehensive redesign showcases Dominican University’s strengths with new energy and focus.

  • Showing their passion


    The viewbook answers the question “What are we passionate about?” It connects the viewer with how the Dominican community thinks, what they do, and who they will be at and after Dominican.

  • Viewbook spreads feature personal success stories of high-achieving students who embody the Dominican spirit across diverse areas of interest and demographics.

  • A smart tool


    Through trust-based marketing, the junior/sophomore viewbook was created to help high school students think more broadly about how to choose a college that is right for them.

  • The facts


    Developed to aid admissions counselors at college fairs, the travel kit organizes information based on the types of conversations counselors have while on the road.

  • Photo library on the go


    An image is worth 1,000 words. The iPad presentation helps admissions counselors give prospective students a virtual tour of academic and campus life at Dominican University.

  • Find your college


    Created as a response to search letters, this first response is a general guide geared towards juniors in high school to help them plan for college life.

  • Prepare for the real world


    As part of ongoing touchpoints this second response to search letters gives more in-depth information about the academic and co-curricular experience at Dominican University.

  • Rapid response


    The recruitment program was developed as part of an overall integrated strategy to connect with students through personalized print, PURLs, e-blasts, and opportunities for information sharing with friends.

  • Fast track


    The personalized website motivates prospective students with a fast track application form and an invitation to visit the campus.

  • Welcome to Dominican!


    The acceptance package promotes the importance of being accepted and educates students on next steps to joining the community.

  • Reaching parents


    The parent acceptance brochure highlights key information that families need to make the process easier and acknowledges the pride families have for their newly accepted student.

  • ThinkBeDo at Dominican


    This yield kit drives home the key messages and learning culture at Dominican in a unique way. Original-designed postcards can be used to share news or to pin up in their dorm rooms.

  • Affording college


    The financial aid brochure clarifies the costs and affordability of a private university education and details the financial support given by Dominican University.

  • Helping students


    The college counsellor brochure supplies key information to help identify students who would be a good fit for Dominican University as they transfer from community college.

  • kor’s new suite of print materials for Dominican University was carefully designed to increase the overall quality of undergraduate applicants. The pieces deliver high-energy, engaging, and consistent messaging across the entire annual admission cycle.

    At the end of the first full cycle and in the face of a challenging regional economic climate, Dominican’s undergraduate admission success reversed a downward trend and featured significant advances in key metrics. Undergraduate admission inquires increased by 11.7%. Applications from qualified applicants were up 12.2%, and the number of completed, actionable application packages grew by 13%.

    This overall improvement in the applicant pool enabled Dominican to expand its acceptance rate by 8.1%. As a result, the incoming class represents a significant increase in undergraduate qualifications.