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  • A centennial celebration provides kor group the perfect opportunity to rename and rebrand New England Law | Boston.

  • Celebrating the century

    A new brand and materials for the school’s centennial provided an entry point for generating excitement and energy around the institution. 
  • Save the year

    The boldly branded program kicked off with a Save the Year communication targeted to alumni, staff, students, hiring partners, judges, and the media.
  • New name. New brand. New energy.

    Next up: a fresh new identity is developed, and the school’s name evolves from New England School of Law to New England Law | Boston. A communication piece explaining the new brand is mailed to 50,000 community members and distributed to 2,500 convocation attendees.
  • Across the board

    Guidelines provide direction for applying the brand across the school, including bookstore apparel, premiums, signage, banners, email signatures, voicemail messages, stationery system, publications, and website.
  • Bring it!

    The headline on the new viewbook is a call to action. It inspires readers to bring to New England Law their conviction that well-trained lawyers can better our world. In return, the school delivers a transformational law school experience at the heart of one of the country’s most dynamic legal environments.

  • Bringing law to life

    The school’s Law Centers are where students focus on the work that matters most to them, and are a core part of the New England Law experience. This piece introduces the different Centers and highlights the features and benefits of each. 
  • Standing out from the crowd

    Career services communications take the form of 12 black and white postcards that focus on accomplishments and qualities of enrolled students. This direct mail piece stands out in a sea of materials from competing schools, and resulted in a significant increase in hiring partner visits. 
  • Reinforcing key messages

    The school’s new website was built around New England Law’s key brand attributes: exceptional academics, experiential learning, and engaged community. 
     
  • Two messages. A single goal.

    A strong, direct ask piece features the word GIVE on its cover, while a more subtle variation uses SUPPORT, a softer word that reflects the realities of the economic downturn. Both annual giving pieces are branded with the school’s new identity. . 

  • Building alumni connections

    The school’s alumni magazine was renamed The Bridge to reflect the school’s new identity. It speaks to the goal of connecting alumni with each other, and keeps them informed of the current news from New England Law. 
  • Brand reveal

    An elegant identity that highlights the school’s centennial was used for convocation materials, including save the date cards, tickets, signage, and premiums. This identity served as the backdrop for the event, which was held at Boston Garden. 
  • The convocation program includes New England Law's centennial identity and visually celebrates the school’s new name and brand. 

  • The new name, identity, and integrated communications program kor group developed for New England Law has been a resounding success. Our work has helped the school achieve a five percent increase in qualified applicants in the first year. Career services has seen a 40 percent increase in hiring partner participation. Convocation attendance exceeded expectations, and participation in the annual fund increased. 
     
    New England Law’s new communication materials have received awards from several prestigious organizations and publications, including the Higher Education Marketing Report, the Admissions Marketing Report, and Creativity. 

     

  • Self guided tour

    Working professionals interested in applying to New England Law | Boston can take a tour anytime by signing out an iPad at the Law Library.

  • The tour highlights the New England Law | Boston experience and includes interesting facts and figures, and faculty information.