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  • In a city filled with world-class colleges and universities, how does a small private college tell its story in a way that raises its profile and boosts qualified applicants? By creating and elevating its identity and articulating a noble mission.

  • One piece. Three conversations.

    This viewbook conveys messages of leadership and transformation through creative profiles, and supports the school’s mission: Improving the lives of children and families.
  • Profile spreads highlight each students' take on the concept of leadership.

  • Faculty-focused spreads emphasize the expertise and experience of Wheelock’s instructors, and the passion they bring to teaching.
  • You’re in!

    The acceptance kit emphasizes community as it welcomes new students to Wheelock.
  • Cultivating interests and meeting students' needs

    A series of targeted brochures support specific student needs such as diversity, transferring and athletics.
  • Investing in your future

    The affordability brochure uses colorful graphics and real- world financial aid scenarios to provide key information in an easy-to-understand format.
  • Branding the environment

    A new campus center— the hub of student activity at Wheelock—sets the stage for this large indoor mural. Spanning multiple rooms, the mural brilliantly illustrates the college’s mission, and is brightly lit at night so that it can be clearly seen by people walking and driving past the building.