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  • kor group used design and messaging to help this 80 year old family business evolve its name and brand.

  • Less is more

    The simple, clean, and contemporary new logotype reflects the modern design of Yale’s showroom and appliances.

  • Turn it On!

    The new name and “Turn It On!” tagline we developed helped inform an identity system and series of educational product brochures.

  • Delivering on the road

    Yale’s wide selection of products and its commitment to customer service is reflected through bold vehicle graphics.

  • The Green Project exterior signage

    Yale’s commitment to incorporating sound environmental practices into its business is communicated with this bold banner which is visible from the Southeast Expressway.

  • In store promotion

    Wrapping Yale’s appliances in environmentally-focused messaging brings greater awareness to The Green Project.