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Methodology

Every initiative needs a plan – a proven process that charts a clear course from kickoff to implementation and beyond.

Ours does just that, setting goals and expectations, and balancing long-term strategy with day-to-day details. But proven doesn't mean pre-packaged, and we adapt to the unique needs of each client. A tested framework, tailored to you. That's our process, and it works.

Build

When it comes to assembling the right creative team, one size definitely does not fit all.

We select the mix of kor group strategists, designers, and new media experts that's right for each project, then partner with the very best outside writers, photographers, and media buyers to form a collaborative, seamless team that's built around you.

Research

We do our homework up front.

We conduct qualitative research, in-depth SWOT analyses, and competitive assessments to understand your challenges – and to develop strategies for addressing them. Is it a website optimized for lead generation? Brand positioning for enhanced visibility? Metrics to track the effectiveness of your communications program? We ask the big questions first, and use the answers to build a plan that works.

Create

Our #1 rule:
communicate and collaborate – with clients and with each other.

The result: exciting, strategy-driven creative built on fresh ideas, smart technology, and effective design. What it means to you: communications that connect and resonate with the audiences you need to reach.

Manage

Strong project management is a kor group hallmark.

We stay on top of schedules, logistics, and details so you don't have to. From strategy, concept, design, testing, implementation, and every step in between, we know exactly what needs to happen, and how to get it done.

Measure

Is your brand reacting with target audiences? Qualified applications up? Donor dollars on the rise?

We're constantly measuring the impact our clients' communication programs, and working with them to make adjustments as objectives and market conditions change. We stick with our clients until they've gotten exactly where they need to be, which is why some of them have worked with kor group for over a decade.